I think the primary goal of the rebooting of Evangelion is to attract a new generation of fans, rather than "enhancing/upgrading" it. Or, to put it in your terms, milking it some more. Think about it, the original Evangelion was released in the mid 90's, the first legion of rabid fanboys are in their mid-20's (man, do I not feel old now...). However, despite all the faults, if there is EVER a series that I want to see redone over and over again, that is Evangelion. This was the first anime series that attracted me enough to dig through books in an attempt to understand all the allusions. After watching You Are Not Alone, I feel EVA is still relevant, the concept is still unique and much better than many of today's anime even after more than a full decade. Some series even blatantly copied EVA in an attempt to borrow some glory, but the end product was only a pathetic mimicry that lacked any imagination (I AM LOOKING AT YOU, RAHXEPHON). Eh, enough ranting, long live EVA.
O, and Shinji is a lot less cowardly and melancholic than I remebered. I think this is mostly due to the fact that the director selected more of Shinji's resolute moments from the original series. And, ahahaha, they cut the movie off EXACTLY before the debut of Asuka. They sure know how to divide up their eggs and keep the money flowing, lol.
Are we Beast's Lair Lite? Are we?!